Press Release


June 9, 2014



Connie Chan, SF Rec and Park




Big Screen to Return San Francisco’s Civic Center Plaza
SF Rec and Park partners with America SCORES to bring World Cup soccer to San Francisco


SAN FRANCISCO – Mayor Edwin M. Lee announced today that the World Cup will once again be shown live and for free at the Civic Center Plaza. The games are presented by the Recreation and Park Department in partnership with America SCORES Bay Area with lead sponsorship from Twitter and Visa. 


“The World Cup viewing in San Francisco is yet another family-friendly and free event that helps bring our diverse communities together to enjoy and celebrate an iconic and international sporting event right here in Civic Center Plaza,” said Mayor Ed Lee.


Mini soccer games, youth skills clinics, face painting, photo booth with soccer props will be offered at the viewing event to promote healthy recreation.  The viewings begin with the Colombia v. Greece game at 9am on Saturday, June 14th,  followed by Uruguay v. Costa Rica at noon and then England v. Italy at 3pm.  On Monday, June 16th screenings begin with Germany v. Portugal at 9am, Iran v. Nigeria at noon, and then United States v. Ghana at 3pm.  The viewings continue on Tuesday, June 17th, Sunday, June 22 and  Thursday, June 26th. A Semifinal game will be shown on Wednesday, July 9th at 1pm and the Final game will be screened Sunday, July 13 at 12pm. 


“This is an opportunity to “get out and play”, in addition to the big screen broadcasting the games, we will also have gourmet food trucks, soccer skills clinics, mini-games and other fun activities.” said Phil Ginsburg, SF Rec and Park General Manager. 


"America SCORES is proud to be part of this event and to activate the Civic Center with family-friendly programs.  And once the World Cup celebration is over, we look forward to providing year-round programs for kids who live in the neighborhoods around the Civic Center.  We look forward to using the beautiful game to inspire urban youth to excel at learning, creative expression, and citizenship,” said Colin Schmidt, Executive Director of America SCORES Bay Area. 


The free World Cup Viewing event is underwritten by Twitter and VISA and other local partners.  On Semifinal game day, Twitter will have additional screen showing tweets and photos taken by viewers in the Plaza, and the day of the Final game, Twitter will have two alternative screens, one showing tweets from the Plaza and another one showing tweets about the tournament from celebrities around the world.


Supporter proceeds raised beyond the cost of the event will be support activation of the Civic Center to benefit the nearby Tenderloin and Mid-Market neighborhoods, including America SCORES’ Civic Center League, which provides youth soccer and academic programming to children who live in neighborhoods around Civic Center Plaza.  Funds will also support the SF Rec and Park Scholarship program, which ensures that all San Franciscans can participate in enriching recreation activities regardless of ability to pay. 


"The World Cup is an international competition, San Francisco is one of the world's premier international cities, and Twitter is the world's public platform for live experiences. We're so pleased to be able to bring all three of these things together here in our hometown,” said Caroline Barlerin, Head of Community Outreach & Philanthropy at Twitter.  “We are also delighted to make this significant event and entertainment accessible so we can share the excitement of the World Cup as one community."


“As a global sponsor of the 2014 FIFA World Cup, Visa is proud to connect the collective passion of this event with people everywhere; especially here in our home base of the Bay Area,” said Antonio Lucio, Chief Brand Officer for Visa Inc. “Very few events bring the world together like the World Cup.  We’re delighted to bring the spirit of the World Cup and Brazil to our great City.” 


Past showings of the Olympics, Men’s and Women’s World Cup Soccer and Giants baseball in Civic Center have attracted thousands of fans all cheering together with a wonderful sense of community.  These events are designed to bring the community together to celebrate the world’s game and inspire people to engage in sports.  The screening attracts diverse San Franciscans from across the City’s neighborhoods.  Get more information about the events at